Clean beauty focuses on the creation of  body care products that do the job while prioritizing the health of people and the planet. Its formulations do not use ingredients that, through scientific studies, point to any possibility of these having  human and environmental health hazards.

Much like eating a clean diet rejects the idea of having processed foods and focuses on healthy meals that deliver nourishment  to the body; clean beauty does the same but through the skin.

As a brand that specializes in clean beauty body care, we aim to be responsible. We want  to create products that make use of ingredients that only contribute to our health, compared to products that are found to use ingredients that build up and cause health problems with continued use. It is important to remember that  the skin is the largest organ of the human body, some of these chemicals we put on it are eventually absorbed, and can either bring health or create havoc in our tissues and organs.

Our formulations are backed by 20+ years of experience in body care products.  Our priority is the cleansing, protection and soothing of your skin, with the additional benefit of comforting scents of specialized blends of 100% pure essential oils. We stress the importance of having products that are safe, effective, as well as pleasant and delightful for everyday body care use. 

We believe that proper balance is most advantageous when both nature and clinical testing work in harmony. Our products do not contain parabens, sulfates, phthalates, and paraffins.

We aim to be transparent in all our product testing and in ingredients used. We pride ourselves in distinguishing common misleading greenwashing claims because we believe in the capacity of the consumer to make informed decisions.

For Keepsproducts are predominantly, and as much as possible  sourced from natural materials as nature provides such amazing materials that tend to be friendlier and healthier for our bodies and the environment.  As a clean beauty brand, our commitment allows us to tap into the advantages of science and technology and to create with the most recent lab-made ingredients that are used to support our formulations and amazing natural ingredients, and are tested and proven to have no ill or toxic effects on the environment

We believe in the long-lasting effects of creating a circular economy, we have carefully designed the entire life cycle of every For Keeps product in a closed-knit system of production which benefits the environment and livelihood of our local communities. From the botanical ingredients and essential oils that come from natural resources to our local artisans crafting each product by hand and our durable, reusable packaging, we make sure to only leave a positive impact through our products.

We are a cruelty free company. We believe that testing on animals is not only inhumane, but we also know that animal testing is not an accurate predictor of results in human beings.

We aim to be able to reduce waste by minimizing our carbon footprint. Knowing that excessive packaging also becomes a burden for the consumer because it creates unnecessary costs. We are keenly aware of the overall environmental impact of the production of consumer goods, and so we are doing our part in minimizing the impact we have on our planet.

We are committed to creating clean beauty products, but also responsibly packaged. We do our best to help reduce pollution on earth with our reusable and recyclable packaging.